Privacy Policy

Last Updated: December 23, 2025

1. Introduction

Welcome to Magic Pencil ("we," "our," or "us"). This Privacy Policy explains how we handle information when you visit our website at magicpencil.fun (the "Site"). We are committed to protecting your privacy and complying with all applicable privacy laws, including COPPA.

2. Information We Collect

2.1 Information We DO NOT Collect

We want to be very clear about what we DON'T collect:

• No Personal Information: We do not collect names, email addresses, phone numbers, or any other personally identifiable information from visitors.
• No User Accounts: Our website does not require registration or user accounts.
• No Data Storage: We do not save or store any coloring pages you create. All coloring happens in your browser and is not sent to our servers.
• No Children's Information: We do not knowingly collect any information from children under 13 years of age.

2.2 Cookies and Tracking Technologies

We use Google services on our website, which may use cookies and similar technologies. Here's what you need to know:

Google Analytics

• Usage Analytics: We use Google Analytics to understand how visitors use our Site (e.g., pages visited, time spent, device type).
• No Personal Information: Google Analytics does not collect personally identifiable information.
• Cookie Usage: Google Analytics uses cookies to distinguish between visitors and track sessions.
• Data Retention: Analytics data is retained for 14 months and then automatically deleted.
• IP Anonymization: We have enabled IP anonymization, which means Google Analytics anonymizes your IP address.

Google AdSense

• Google Cookies: Google uses cookies to serve ads based on your prior visits to our website or other websites on the Internet.
• Child-Directed Treatment: We have configured Google AdSense to treat all traffic as child-directed, which means Google will only show ads that comply with COPPA.
• No Personalized Ads for Children: Personalized advertising (ads based on browsing history) is automatically disabled for child-directed content.

2.3 Automatic Information

Like most websites, we automatically receive some technical information when you visit our Site, such as:

• Browser type and version
• Device type (mobile, tablet, desktop)
• Operating system
• Pages visited on our Site
• Time and date of visit
• Referring website (where you came from)
• Approximate geographic location (country/region level only)

This information is collected through Google Analytics and Google AdSense and does not identify you personally.

3. How We Use Information

The limited technical information we receive is used solely for:

• Website Analytics: To understand how visitors use our Site and identify popular coloring pages
• Improving User Experience: To optimize our Site layout, features, and content based on usage patterns
• Displaying Ads: To show appropriate COPPA-compliant advertisements through Google AdSense
• Technical Performance: To monitor website performance, load times, and fix technical issues
• Maintaining Security: To protect our Site from abuse and security threats

Important: We never use this information to identify individual users or create user profiles.

4. Google AdSense and Advertising

4.1 How Ads Work on Our Site

We use Google AdSense to display advertisements on our homepage and category pages. Note: We do not display any ads on the coloring page itself to ensure a clean, distraction-free experience for children.

4.2 Child-Directed Content

4.3 Third-Party Advertising

Google, as a third-party vendor, uses cookies to serve ads on our Site. You can learn more about how Google uses information from sites that use their services by visiting:

• Google's Privacy & Terms
• Google Privacy Policy

5. Your Privacy Choices

5.1 Opting Out of Personalized Ads

While we have disabled personalized ads for child-directed content, parents and adult visitors can opt out of personalized advertising by visiting:

• Google Ad Settings
• Digital Advertising Alliance Opt-Out Page
• Network Advertising Initiative Opt-Out Page

5.2 Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

• Block all cookies
• Block third-party cookies only
• Clear cookies when you close your browser
• Browse in private/incognito mode

Note: Blocking cookies may affect the functionality of some websites, including the display of ads on our Site.

6. COPPA Compliance

6.1 Our Commitment to Children's Privacy

The Children's Online Privacy Protection Act (COPPA) requires websites directed at children under 13 to obtain verifiable parental consent before collecting personal information. At Magic Pencil:

• We do not collect any personal information from children
• We do not require registration or account creation
• We do not request or store names, email addresses, or any identifying information
• We do not enable children to publicly post or distribute personal information
• All advertising is COPPA-compliant (no personalized ads for children)

6.2 Parental Rights

Parents have the right to:

• Review any personal information collected from their child (we collect none)
• Request deletion of their child's information (we store none)
• Refuse to allow further collection of their child's information (none is collected)

7. Data Security

We take reasonable measures to protect the limited information we receive:

• HTTPS Encryption: Our Site uses SSL/TLS encryption to secure data transmission
• No Sensitive Data: We do not collect, store, or transmit sensitive personal information
• Local Storage Only: Your coloring creations are stored only in your browser's local storage, not on our servers

8. Third-Party Links

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage parents to review the privacy policies of any websites their children visit.

9. International Visitors

Our Site is operated from the United States and is intended for users worldwide. If you are visiting from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will:

• Update the "Last Updated" date at the top of this page
• Post the new Privacy Policy on this page
• Notify users of significant changes (if applicable)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your privacy.

11. Your Consent

By using our Site, you consent to this Privacy Policy. For children under 13, we assume that parents or legal guardians have consented to their child's use of our Site under the terms of this Privacy Policy.

12. Contact Us

13. Additional Resources

For more information about children's online privacy and COPPA, please visit:

• FTC's Children's Privacy Guide
• Protecting Your Child's Privacy Online (FTC)